Traditional advertising depended on non-digital media using the spray and pray approach. It could reach out to the masses, but its ROI was undeterminable. Digital advertising, on the other hand, is data-driven to give businesses minute details of their campaigns and outcomes.
The availability of user data makes it easy to make accurate decisions to connect with customers seamlessly. Businesses in Virginia, Maryland, or Washington, D.C. can find all the digital advertising they need from NOFA Business Consulting. Here are some of the top services we offer.
The availability of user data makes it easy to make accurate decisions to connect with customers seamlessly. Businesses in Virginia, Maryland, or Washington, D.C. can find all the digital advertising they need from NOFA Business Consulting. Here are some of the top services we offer.
Paid Search
Our dedicated and certified Google Ads team helps you create custom advertising solutions to suit your needs. We follow Google best practices to develop reliable paid search ads and have endorsements from Google and BIA Kelsey.
After launching your advertising campaigns, we offer additional support to ensure the results match what you need. Choose our team to create your paid search ads to enjoy benefits like:
Clients go through an effortless risk-free consultation to start using our Paid Search services. After that, you will get assigned to a dedicated campaign management team. The team you receive has experienced and certified professionals.
You can use PPC to generate more leads and boost sales. The campaigns help to track conversions and ROI effectively.
After launching your advertising campaigns, we offer additional support to ensure the results match what you need. Choose our team to create your paid search ads to enjoy benefits like:
- The ad campaign structure follows Google's best practices.
- You get expert competitor analysis and competition.
- Professional ad development and optimization to match your unique business needs
- A thorough analysis of keywords and optimization
- Seamless bid and budget management strategy
- Optimization of ad campaigns, A, B & C ad copy testing, and ad group optimization.
Clients go through an effortless risk-free consultation to start using our Paid Search services. After that, you will get assigned to a dedicated campaign management team. The team you receive has experienced and certified professionals.
You can use PPC to generate more leads and boost sales. The campaigns help to track conversions and ROI effectively.
Streaming Audio
Businesses can now reach out to their potential customers using programmatic streaming radio advertising. The current society loves music, and almost everyone will get up listening to some music. They go to work, attend gym sessions, eat, and do everything in between while listening to music. Therefore, it is an easy way to target customers.
We apply this type of advertising by using non-skippable audio advertising in your hyper-marketing local campaigns. The programmatic audio will allow you to choose your business inventory. Your choice will depend on the audience's age, gender, location, musical interest, or third-party data.
You can also run the audio ads on traditional radio campaigns. It helps to target effectively using high-impact messaging.
Target audio ads are relevant to geographies, time slots, and audiences. Consumers have access to channels they can use to listen to audio all the time. Mobile advertisements revolutionized audio marketing, allowing you to reach customers anywhere. Therefore, our unique audio ad messaging will enable you to increase your lead generation and boost conversions.
We apply this type of advertising by using non-skippable audio advertising in your hyper-marketing local campaigns. The programmatic audio will allow you to choose your business inventory. Your choice will depend on the audience's age, gender, location, musical interest, or third-party data.
You can also run the audio ads on traditional radio campaigns. It helps to target effectively using high-impact messaging.
Target audio ads are relevant to geographies, time slots, and audiences. Consumers have access to channels they can use to listen to audio all the time. Mobile advertisements revolutionized audio marketing, allowing you to reach customers anywhere. Therefore, our unique audio ad messaging will enable you to increase your lead generation and boost conversions.
Pre-roll Video
Our programmatic video and video advertising include running 15 seconds, 30 seconds, and long-form video ads with any video content at scale. It is currently the most scalable way to target an exact audience online.
With pre-roll video, you can increase brand recall, and it has a substantial positive impact on all devices. Other advantages are:
The use of pre-roll videos is popular due to their effectiveness in targeting. You target content as it only interacts with users interested in similar products. It also targets customer behaviors by tracking their interest online. Businesses use pre-roll video ads to target customers according to age, income, or gender to ensure they only show relevant products to the right customers.
With pre-roll video, you can increase brand recall, and it has a substantial positive impact on all devices. Other advantages are:
- It increases favorability
- Boosts your brand association and engagement
- Drives intent of customers to purchase the advertised product
The use of pre-roll videos is popular due to their effectiveness in targeting. You target content as it only interacts with users interested in similar products. It also targets customer behaviors by tracking their interest online. Businesses use pre-roll video ads to target customers according to age, income, or gender to ensure they only show relevant products to the right customers.
Over the Top TV
TVs' impact on the current generation is enormous. Over-the-top makes the most significant screen in the household by delving into premium TV content using an internet-connected device. It combines Connected TV and Full Episode Player (FEP) to stream on-demand inventory.
Any content you have appears on all devices, including the big screen. The benefits of this type of advertising include:
The reach of OTT advertising is increasing as businesses can target any audience in their sitting rooms.
Any content you have appears on all devices, including the big screen. The benefits of this type of advertising include:
- Impactful insights
- Premium inventory
- Cross-device extension
- Ad experience control
- Data-driven decisions
- Robust targeting
The reach of OTT advertising is increasing as businesses can target any audience in their sitting rooms.
YouTube
YouTube is the biggest video platform in the world. By using video advertising solutions, your brand can tell its story to target customers seamlessly. Also, you can use video in real-time at any time and reach out to customers anywhere worldwide.
YouTube is a reliable platform as many people use it daily. The overviews of YouTube usage are:
Using YouTube to advertise your products is effortless when applying the right strategies. We help you create video content that aligns with your brand's needs and relates to your audience.
YouTube helps boost your brand awareness as it reaches over 35 million U.S. customers every day. It is also an excellent platform for a product launch when you need a suitable environment and tools to drive customer excitement. The staggering YouTube users (800 million and counting) will ensure you meet the relevant audience.
YouTube is a reliable platform as many people use it daily. The overviews of YouTube usage are:
- Online users spend at least 5% of their time viewing videos on YouTube.
- 52% of YouTube viewers take action after watching the video online, boosting conversion rates.
- 35% of YouTube viewers purchase products they see advertised on YouTube
- YouTube is the second largest search engine worldwide after Google.
Using YouTube to advertise your products is effortless when applying the right strategies. We help you create video content that aligns with your brand's needs and relates to your audience.
YouTube helps boost your brand awareness as it reaches over 35 million U.S. customers every day. It is also an excellent platform for a product launch when you need a suitable environment and tools to drive customer excitement. The staggering YouTube users (800 million and counting) will ensure you meet the relevant audience.
With over two billion users on Facebook, every business must leverage its power to target its audience and generate quality leads. It has become one of the most powerful marketing platforms for marketers. About 93% of marketers use Facebook to market their products and services.
There are various ad types that you can use on Facebook. The versatility allows any business to use it and target its customers. You can tell your brand's story using short videos with sound and motion. Images that convey messages and allow customer interaction with likes and comments are also commonplace. Customers have the option of sharing these posts with others, boosting your reach.
Using messenger, customers can start a conversation instantly with your business.
There are various ad types that you can use on Facebook. The versatility allows any business to use it and target its customers. You can tell your brand's story using short videos with sound and motion. Images that convey messages and allow customer interaction with likes and comments are also commonplace. Customers have the option of sharing these posts with others, boosting your reach.
Using messenger, customers can start a conversation instantly with your business.
Boost Your Marketing Strategies with Videos
NOFA Business Consulting is a video production agency helping businesses & brands expand with video. Visit our site today to learn about the various video services we offer.
