In today's age of technology, mobile has redefined the way we read, view, shop and are entertained. Mobile has become the default device to conduct our everyday online needs.
The question then is, how should a small business do marketing?
They need to shift their focus to "mobile-first content marketing". Creating an app can be a great way to serve up your content in a mobile format.
What is content marketing?
For sometimes paid advertising in the form of radio, TV, newspaper, email and other ways has been used as reliable source to gain customers. Today's consumer does not want to be force to buy a product or use a service. They want to be informed with facts about a product or service. That's why we see more and more articles and blogs in social medias about small businesses. It has been proven that content marketing can bring more customers to your business.
Content marketing is defined by Content Marketing Institute as a "strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action."
The benefits of content marketings are:
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