​If you're struggling with how to best structure your website for SEO, don't worry - you're not alone. Remember, a good website architecture makes it easy for users to navigate between pages and search engines to crawl your content and understand what your site is about. If you need help putting together a plan for your website's architecture, book a consultation with us today. We'd be more than happy to chat with you about your specific needs and come up with a plan that will help you achieve your SEO goals.
Think about it as how pages on your website relate to one another, specifically how they branch off your homepage and are grouped within deeper directories.
And planning a website architecture includes considering your:
URL structures
Navigation menus
Categorization
Breadcrumbs
Internal linking
Whether you have a small website or a large site, website architecture is an important component for success as your site structure impacts both users, in terms of its accessibility and user-friendliness, and for search engines, in terms of crawlability and technical aspects. Following the SEO best practices when it comes to structuring your site is crucial.
For additional information, book a consultation.

Business productivity refers to an organization's ability to convert input, such as capital, labor, and equipment, into output. Technological advancements, globalization, and market demands are requiring businesses to increase productivity in order to stay relevant and competitive. However, no business can improve productivity and remain competitive without an elaborate success framework. 
NOFA Business Consulting offers a range of effective services that help businesses scale up and achieve immense productivity. If you are looking for ways to improve your business productivity, this article is a comprehensive guide to achieving exactly that.
Ways of Improving Business Productivity Here are effective tips to help improve productivity for your business: 
Minimize Time-Wasting ActivitiesNumerous distractions can divert our attention from work, whether at home or in the office. This is why successful managers devise strategies to minimize time-wasting activities. Some of these strategies include: 

1. Reducing the number of times employees meet and the time spent in meetings 
2. Devising modern ways of communication and interaction other than fully relying on emails
3. Enhancing healthy interactions among coworkers, where employees do not waste time with personal conversations at work, but still remain connected
4. Minimizing disorganization and procrastination through proper employee and work management
5. Having clear policies that state when employees are allowed to use social media, as social media consumes a lot of time that employees can use more productively

Flexible Working Productivity requires a simple and achievable strategy, and every business should devise a suitable strategy for its goals. A flexible work plan helps your workforce focus on your business objectives, while a complex plan puts your team under pressure. Therefore, it is advisable to review your business and consult business-consulting experts when drafting your productivity strategy.
Employee Engagement Strategies Employees work better when they are engaged and have a special connection to their company. As a result, employee engagement impacts almost every aspect of your business. This includes employee turnover, business profitability, and customer experience. 
Unfortunately, only 15% of workers are engaged at their workplaces worldwide, which continues to hinder business and economic growth. However, some ways that businesses can avoid this and encourage employee engagement are by recognizing good work, asking for employee opinions before making decisions, and promoting two-way communication.
Technology - Use Productivity Apps Proper use of technology makes your business competitive and promotes smart solutions at work. 
Technological platforms such as Google offer unique business tools and software that help to automate different tasks for increased productivity.
Goal Setting - Hold One-On-One Meetings Some people find it difficult to openly communicate and share their ideas with their boss or workmates. To mitigate these concerns, employers should schedule one-on-one meetings to engage with all employees individually. In addition, one-on-one meetings or online chats allow all team players to participate in goal setting and work planning, thus improving overall performance.
Avoid Multitasking - More Efficient MeetingsWhile multitasking seems efficient, it may provide more in terms of quantity rather than quality. It is much easier to improve business productivity when your team works on one task simultaneously. Studies show that multitasking is harmful to your brain and career, and it actually results in less productivity. Ultimately, multitasking is discouraged if you want to achieve enhanced business productivity.
What Does Productivity Mean for Job Growth? Productivity influences your business job growth in some of the following ways: 

• Improves employees' morale 
• Creates a culture of growth and excellence 
• Steers innovation and profitability 
• Incorporates technology to accurately monitor results and productivity

Time to Meet with NOFA Business Consulting to Boost Productivity in Your Business We all want to achieve the highest form of business productivity, and in order to do so, the proper management of company resources is required. The good news is that NOFA Business Consulting offers businesses expert support to increase their productivity.

Contact us today for a suitable business package to elevate your business and improve productivity.

Image Credit: Jirsak / Shutterstock

A steady stream of customers is the lifeblood of any successful business. For almost every industry, potential customers are abundant. As e-commerce continues to grow at an incredible rate, companies can now instantly and affordably reach a global audience and run world-class marketing campaigns with a mere laptop.

That takes care of the quantity, but what about the quality? Since customers are continually bombarded with information, a more sophisticated approach to digital marketing is crucial to ensure your message rises to the top of your prospects' attention. 

Marketing lead generation allows companies of any size to deliver highly targeted and personalized content where it counts most – and then nurture those leads into ready buyers with the quickest possible turnaround times.

What Is Lead Generation in Digital Marketing?

Marketing lead generation entails creating a custom strategy that identifies, attracts, and converts audiences as efficiently as possible. This involves leveraging digital marketing channels and highly personalized techniques for online retailers. When done effectively, it involves a multi-faceted approach using any number of carefully balanced mediums, such as:

• Paid ads
• Email campaigns
• Social media channels
• Downloadable content
• Landing pages

The goal is to use various forms of content designed to appeal to customers at any point in their buying journey. When handled by a professional, the content will be crafted according to the most statistically effective trends in digital marketing, generating higher brand awareness and boosting sales.

How Does Marketing Lead Generation Work?

It begins by attracting new prospects and increasing brand awareness with engaging and polished content for new audiences. Blogs, social media posts, and other easily digested media cast a wide net to raise brand recognition and drive traffic to your website. 

Next, you must nurture these leads using various landing pages, forms, and calls to action that personally appeal to them. Once you've elevated their willingness to buy, marketing lead generation tactics shift to closing the deal. This is done using data-based workflow models and Customer Relationship Management analyses to deliver more direct messages that appeal to their most urgent needs, ultimately bringing them to the product or service that will best fulfill those needs.

Even after the sale, marketing lead generation continues to function. Customer outreach communications ensure that your customers are fully satisfied, helping you learn how to boost their satisfaction even more in the future. The goal is to establish a positive feedback loop between customers and brands through solid and data-driven relationships. The way to accomplish this is to hone your content strategy to a razor-fine edge with proven, data-driven marketing methods.

How To Generate More Leads?

Distributing your content as wisely as possible requires a multi-faceted approach with a high number of continually running sub-strategies.

This can involve, for example:

• Making smart, targeted use of multiple advertising platforms
• Gating custom content with lead capture forms
• Continually updating web content for SEO
• Creating custom apps
• Hosting and participating in events
• Sending properly timed push notifications
• Leveraging social media consistently and creatively

For most companies, learning and managing these tasks alone would require an entire salary's worth of expenses they don't have. At the same time, they know highly engaging content is the key to reaching your ideal customers, keeping them, and outmatching the competition.

The most affordable way, considering both time and costs, is to hire an in-house team of professional digital marketing experts. Alone they can dedicate their total effort to creating and managing the most valuable digital marketing content your target market needs most – allowing you to focus on providing the most outstanding products and services possible.

Start Generating The Leads You Were Made For

NOFA Business Consulting is committed to designing and implementing the most successful and cost-effective digital marketing solutions for businesses at any growth stage.

Book a consultation today if you're ready to more proactively generate the leads your company needs to secure unlimited future growth.


Image Credit: astel design / Shutterstock

 Most business owners don't have the time or knowledge to properly design their website for search engines. As a result, they lose out on potential customers who are looking for their product or service.
 Not only is it important to have a website that looks great and provides a great user experience, but it's also crucial that your website is designed for search engines. If you're not doing SEO, you're losing out on potential customers.
 SEO is the process of optimizing your website so that it appears as the top result in Google and other major search engines for keywords related to your business. Our team of experts at NOFA Business Consulting can help get your website ranked higher in search engine results pages (SERPs), so you can attract more leads and sales from online traffic. Contact us for more information!
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If you've ever shopped online for anything, chances are you've looked at reviews before making a purchase. In fact, according to a study on how many customers read reviews, 95% of customers will read reviews before making a purchase. We rely on reviews to help us choose which businesses provide the best products, services, and experience.
From the business perspective, review management is an important piece of an overall marketing strategy. Reviews can help businesses to improve their product or service offering, as well as their customer service. In addition, managing reviews can also help businesses to build trust and credibility with potential customers.
reviews are an essential part of the purchasing process for both consumers and businesses. Reviews help us to make informed decisions about where we spend our money, and they help businesses to improve their offerings and build trust with potential customers. If you're not already incorporating review management into your marketing strategy, now is the time to start.
Book a consultation
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NOFA Business Consulting, LLC's digital advertising division has been a huge help to businesses all over
the country. Using the device ID, they are able to target the exact audience that their clients want to
reach. This has resulted in more customers and higher revenue growth for their clients.
"I can't believe how much business we've been able to bring in since we started working with NOFA,"
said Bob, owner of a small business in Maryland. "Their team is extremely knowledgeable and
passionate about helping businesses grow. I'm grateful for everything they've done for us."
Many businesses have seen success thanks to NOFA's digital advertising division. Their team of experts
knows how to use the latest technologies and tools to help businesses.
calendly.com/farhad-nofa

Did you know that Digital Advertising is Affordable?
That's right, not only can digital advertising help your business grow, but it can do so affordably. In fact, according to a recent study by the Interactive Advertising Bureau (IAB), small businesses that invest in digital advertising see an average ROI of 18%.
For more tips on how to grow your business, be sure to check out our blog. We post new articles every week, so there's always something new to read. And, if you're not already subscribed, be sure to sign up for our newsletter. We'll send new articles straight to your inbox so you never miss a post!
Digital advertising is a great way to improve customer retention and increase revenue. And, best of all, it's affordable. So what are you waiting for? Start investing in digital advertising today!
For more tips on how to grow your business, be sure to check out our blog. We post new articles every week, so there's always something new to read.
So, there you have it! Digital advertising is a great way to improve customer retention and increase revenue. What are you waiting for? Start investing in digital advertising today!
If you're not sure where to start, our team at NOFA Business Consulting, LLC can help. We specialize in digital advertising and can help you create a campaign that fits your budget and your business goals. Contact us today to learn more!
Still have questions? NOFA Business Consulting, LLC offers free consultations. Schedule your consultation today!