It was a typical day at the office for Jerry. He was sitting at his desk, scrolling Facebook when he saw an ad from his favorite shoe company, for a pair of shoes that he was looking for online. The ad featured a new model of shoes that were just released. Jerry clicked on the ad and was taken to the company's website. He browsed through the website and found the shoes he wanted. He added them to his shopping cart and checkout.
A few days later, Jerry received an email from the shoe company thanking him for his purchase. They also included a coupon for 10% off his next purchase. Jerry was happy with the service he received from the shoe company and decided to buy more shoes from them in the future. Thanks to their digital advertising campaign, the ad hit the right target and the customer purchased the product they were looking for. This is what digital advertising can do. Let us demonstrate how.