Did you know that keyword research is the foundation of any good SEO strategy? If you want to attract more people to your website, then you need to learn how to use keywords effectively. The first step is to identify your page’s primary and secondary keywords.
Your primary keyword is the main focus of your content. It should be relevant to what your page’s focus, your brand identity, your products, and your services.
Your secondary keywords support the main topic. You will probably have several of these. Often, they have many small and distinct parts than the primary key phrase. But it’s important to target relevant keywords in order to rank higher in search engine results pages (SERPs).
As a business owner, you will know what your core services and products are. You understand the terminology used in your industry and what language your audience uses to describe your products.
These words and phrases will be the basis to start to search for keywords to build an online marketing plan.
The first stage is to check your website to see what keywords it already has visibility for. You can also review your site keywords, to see if you’re attracting the right audience or if the wrong keywords are delivering traffic that isn’t relevant to your product or service.
Keywords are important for businesses as they help determine which audiences you should be targeting with your marketing campaigns. They also help identify which search engines you should be focusing on when optimizing your website content and developing link building strategies. When looking for meaningful keywords for your business, Google Key Word Planner, Google Trends, Google Search Console are helpful tools. You may also want to get help from a marketing agency. It is important to know how to use the keywords on your pages. Using too many key words is a reason for search engines to lower your rankings.
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