12 SEO Tips & Strategies to Improve Organic Search Rankings on Google

​SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find it. And the more people who find it, the more traffic it will generate.
There are many factors that go into determining how high a website ranks but following these 12 tips will help you improve your SEO and boost your organic rankings and traffic.
1. Target Relevant Primary and Secondary Keywords
2. Write Quality Original Content
3. Format Your Content for Search Engines & Target Featured Snippets
4. Optimize Your Page Title and Meta Description
5. Use Short, Descriptive URLs
6. Generate Backlinks from High Site Authority Websites
7. Remove Anything That Loads Slowly
8. Use a Mix of Internal and External Links
9. Optimize Your Graphics
10. Conduct Regular Site Audits
11. Study Your Competitors
12. Continue Learning About SEO
I will discuss each piece of advice in greater detail in my upcoming blogs

​SEO can be a complex topic, but it doesn't have to be. In this guide, we'll break down all of the basics for you and show you where to start when you want to learn SEO. We'll cover everything from on-page SEO to technical SEO and beyond. So, whether you have just begun or have been in SEO for some time, this guide has something for everyone! SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher a website ranks, the more traffic it will receive from potential customers. In this guide, we'll break down all of the basics for you and show you where to start when you want to learn SEO. We'll cover everything from on-page SEO to technical SEO and beyond. So, whether you're a beginner or have been in SEO for some time, this guide has something for everyone!
 First, let's start with the basics. Search engine optimization is all about optimizing web pages to make them more visible to search engines. This can be done through various techniques, such as keyword research, link building and content optimization. Keyword research involves researching what terms people are using to search for your product or service, and then using those terms in your web pages to increase visibility. Link building involves creating links from other reputable websites to yours, which helps search engines understand the relevance of your content. And lastly, content optimization ensures that the content on your website is optimized for both people and search engines by using relevant keywords and phrases throughout.
 Once you have a basic understanding of SEO, you can move on to more advanced techniques.
On-page SEO is all about optimizing the content and structure of your website. This includes things like meta tags and title tags, as well as making sure that your URLs are optimized for search engines. Off-page SEO involves building links from other websites to yours, creating content that will appeal to potential customers and optimizing images for search engines. Technical SEO focuses on the technical aspects of your website, such as page load speed and indexing. Finally, local SEO is all about increasing visibility for your business in local searches.
 Now that you know where to start when it comes to learning SEO, it's time to get started. Start by researching different SEO techniques and apply them to your website. As you become more familiar with the process, you can start experimenting with more advanced tactics. With a bit of effort, you'll soon have an effective SEO strategy that will help increase visibility in search engines!
 This guide has provided you with all the basics for getting started with SEO. From keyword research to link building and content optimization, you now have the knowledge you need to start optimizing your website for search engines. With a little practice, you'll soon be an SEO master! NOFA Business Consulting wishes you continued success!

 
 
 

​Content marketing provides helpful information to your audience without forcing them to purchase your products or services. You will build trust with your audience and let them pick the time to purchase your products or services. In this case, you will be looking for a sale that can happen soon, but you win a client who trusts your products or services. This could result in several sales and referrals, which would generate more revenue. The key to this approach is to be patient and consistently publish fresh, helpful, and original content. You may not have the time and the ability to create content. If this is you, then hire an agency that can provide you contents related to your business. Fresh and original content related to your company, can make your website a place for consumers to refer to for information on their questions and needs. Consequently, you are going to generate organic traffic to your website. It will help your search ranking. When you are a resource, you become the expert, and the experts get all the confidence and respect you need to sell your goods or services to people. When you’re a resource, you become the expert, and experts garner all the trust and respect that you need to sell people your products or services.
Paid Advertising (digital advertising) on the other hand, shows your audience a product or a service (based on their online searches) and tells them, “Here is what you are looking for, buy it”. At first glance, you may think, that you will get a faster result, that is a sale, but you should still think long term. Consumers these days have a lot of choices. They can research and compare different vendors online after seeing your advertisement. Most buyers do not make a quick decision, which again the element of trust and being an expert becomes a factor. Digital Advertising can be effective, but you must remember that it is expensive and requires a business to spend money to generate sales.
Every business is unique, but content marketing, if you have the time and ability, can lead you to loyal customers who will trust you and your brand for life.

​If you're struggling with how to best structure your website for SEO, don't worry - you're not alone. Remember, a good website architecture makes it easy for users to navigate between pages and search engines to crawl your content and understand what your site is about. If you need help putting together a plan for your website's architecture, book a consultation with us today. We'd be more than happy to chat with you about your specific needs and come up with a plan that will help you achieve your SEO goals.
Think about it as how pages on your website relate to one another, specifically how they branch off your homepage and are grouped within deeper directories.
And planning a website architecture includes considering your:
URL structures
Navigation menus
Categorization
Breadcrumbs
Internal linking
Whether you have a small website or a large site, website architecture is an important component for success as your site structure impacts both users, in terms of its accessibility and user-friendliness, and for search engines, in terms of crawlability and technical aspects. Following the SEO best practices when it comes to structuring your site is crucial.
For additional information, book a consultation.

Business productivity refers to an organization's ability to convert input, such as capital, labor, and equipment, into output. Technological advancements, globalization, and market demands are requiring businesses to increase productivity in order to stay relevant and competitive. However, no business can improve productivity and remain competitive without an elaborate success framework. 
NOFA Business Consulting offers a range of effective services that help businesses scale up and achieve immense productivity. If you are looking for ways to improve your business productivity, this article is a comprehensive guide to achieving exactly that.
Ways of Improving Business Productivity Here are effective tips to help improve productivity for your business: 
Minimize Time-Wasting ActivitiesNumerous distractions can divert our attention from work, whether at home or in the office. This is why successful managers devise strategies to minimize time-wasting activities. Some of these strategies include: 

1. Reducing the number of times employees meet and the time spent in meetings 
2. Devising modern ways of communication and interaction other than fully relying on emails
3. Enhancing healthy interactions among coworkers, where employees do not waste time with personal conversations at work, but still remain connected
4. Minimizing disorganization and procrastination through proper employee and work management
5. Having clear policies that state when employees are allowed to use social media, as social media consumes a lot of time that employees can use more productively

Flexible Working Productivity requires a simple and achievable strategy, and every business should devise a suitable strategy for its goals. A flexible work plan helps your workforce focus on your business objectives, while a complex plan puts your team under pressure. Therefore, it is advisable to review your business and consult business-consulting experts when drafting your productivity strategy.
Employee Engagement Strategies Employees work better when they are engaged and have a special connection to their company. As a result, employee engagement impacts almost every aspect of your business. This includes employee turnover, business profitability, and customer experience. 
Unfortunately, only 15% of workers are engaged at their workplaces worldwide, which continues to hinder business and economic growth. However, some ways that businesses can avoid this and encourage employee engagement are by recognizing good work, asking for employee opinions before making decisions, and promoting two-way communication.
Technology - Use Productivity Apps Proper use of technology makes your business competitive and promotes smart solutions at work. 
Technological platforms such as Google offer unique business tools and software that help to automate different tasks for increased productivity.
Goal Setting - Hold One-On-One Meetings Some people find it difficult to openly communicate and share their ideas with their boss or workmates. To mitigate these concerns, employers should schedule one-on-one meetings to engage with all employees individually. In addition, one-on-one meetings or online chats allow all team players to participate in goal setting and work planning, thus improving overall performance.
Avoid Multitasking - More Efficient MeetingsWhile multitasking seems efficient, it may provide more in terms of quantity rather than quality. It is much easier to improve business productivity when your team works on one task simultaneously. Studies show that multitasking is harmful to your brain and career, and it actually results in less productivity. Ultimately, multitasking is discouraged if you want to achieve enhanced business productivity.
What Does Productivity Mean for Job Growth? Productivity influences your business job growth in some of the following ways: 

• Improves employees' morale 
• Creates a culture of growth and excellence 
• Steers innovation and profitability 
• Incorporates technology to accurately monitor results and productivity

Time to Meet with NOFA Business Consulting to Boost Productivity in Your Business We all want to achieve the highest form of business productivity, and in order to do so, the proper management of company resources is required. The good news is that NOFA Business Consulting offers businesses expert support to increase their productivity.

Contact us today for a suitable business package to elevate your business and improve productivity.

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